It’s really outdated to describe the female strengths referring to “Heroines“ by only one benchmark, and valiance and gracefulness are in no way incompatible within them . In UOOYAA’s opinion, those female strengths are fashionable girls who possess spontaneity and don’t persist in perfection for everything. They pursue their inner life without considering the gaze of others. UOOYAA 2020SS collection enable such girls with different background to meet together and reveal the spirit of “Heroines”.

Photographer: Nick Yang / Stylist: KINGKANG / Makeup: Kearo / Hair: Yanzi / Model:Tian Peixin / Producer: LUMA STUDIO